Software Marketing Services

We are a full service software marketing company. We will analyze your product, your customers, your market, and your current marketing plan to help you reach your short and long-term goals. All the while focusing on generating a return for your investment. The bottom line… We can help you sell more software!

Package Services

Website Review

A visitor arrives at your site… Now what? Traffic is great, but getting the visitor to your site is only part of the battle. After all, traffic won’t make you money, sales make money… Now that you have an audience you need to quickly capture their attention and convince them that your product/service will solve their problem. Do you need help converting visitors to customers? We will review your site and show you how to improve so you will sell more software.

Price: $500

Landing Page Optimization/Copywriting

You’re a great developer and you’ve built a world class product, but you’re not a writer… Your idea of writing is adding comments to your source code or writing documentation. You say, “leave that fluffy marketing stuff to someone else”. No problem, we can help. We have years of experience in writing compelling marketing copy. We can help you write engaging content, create eye-catching graphics, and develop a compelling “story” that convinces your visitors to buy your software.

Price: $250/page

Consulting Services

Marketing Strategy

The first step in developing a successful marketing strategy is to identify your market, your customers, and your unique value proposition; that is the unique value that you alone provide to your customers. Many small/medium businesses are simply unable to identify their customer and the unique value that causes the customer to buy from them rather than the competition. After defining your position in the market place, we will work with you to develop a specific marketing strategy tailored to your company’s needs. This goes well beyond simple tactics – SEO, PPC, etc. We utilize our vast experience to develop an action plan to help you increase leads and convert more customers… Quite simply, to sell more software.

  • Marketing plan
  • Evaluation of current marketing material and programs
  • Product positioning strategy

Business Intelligence

Have you ever been faced with a business decision and found yourself wishing you had just a little more data? If only you had an integrated data set to help you understand the complex relationship between your decisions, your products, and – most importantly – your customers. We can help you setup data-based decision tools to make your job easier. Already using such tools? We can help integrate your data to give you a broader perspective on the results of your decisions.

  • Google Analytics/Log File Analysis
  • Campaign/site performance
  • Sales Funnel Analysis

Business Development

Maybe you’ve defined your strategy and developed a plan, but don’t have the tactical experience to go ahead and execute it… Why waste your time learning the “best” way to create a PPC ad or how to code an email so it renders well in Outlook, we have years of experience so we know what works and what doesn’t. From affiliates programs, to SEO, to email marketing, we will work with you to execute your strategy. Not only will you walk away with a completed business plan, but you will gain valuable insight/expertise.

  • SEO/SEM/PPC
  • Marketing/Advertising Campaigns
  • Marketing Collateral
  • Website/Landing Page Optimization