Resources

This is the SellMoreSoftware.com resources section where you will find articles, whitepapers, and more...

Presentation on SAAS business models

For those interested in SAAS business models, here is a great presentation on the business model, metrics, and the revenue trough.
http://www.forentrepreneurs.com/saas-business-models-slide-deck/

50 Web Tools to Keep Tabs on Your Competitors

Are you looking for some online tools to help you keep an eye on your competitors… Here is a great resource to scratch your competitive intelligence itch.
http://www.bschool.com/blog/2008/50-web-tools-to-keep-tabs-on-your-competitors/
I hope you enjoy this resource!

How Do I Grow? Ask the Funnel!

How do I grow? As software publishers, it is the question which is always on our mind. Of course, there isn’t a one-size-fits-all answer, the answer depends on a lot of variables. However, as a software publisher, there is a simple starting point that you can use to systematically determine where to focus your attention so as to grow your software business.

Where is the Source of the Money?

In the past, I have always thought of product strategy as simply “solving problems”. I recently listened to a podcast on iTunes U in which the guest speaker was Scott Kriens of Juniper Networks. Kriens made a brief comment on the evolution of their product strategy which has given me a new perspective [...]

A Warning About Success and Business

I just read an interesting quote which I thought I would share:
“Objectively appraising the comparative strengths and weaknesses of a company’s resources and capabilities relative to competitors is difficult. In assessing their own competencies, organizations frequently fall victim to past glories, hopes for the future, and their own wishful thinking. The tendency toward [...]

How to Compete with Free Software… Part 3

In my recent blog posts, How to Compete with Free (Part 1 and Part 2), I spoke about how to compete with free in terms of differentiation. Differentiation sounds great in a text book, but how does it apply to the small/medium software business that is swamped with development, customer support, and the day-to-day [...]

How to Compete with Free Software… Part 2

The premise of my “how to compete with free” post was that the best weapon against “free” is a “better” product. I argued that there are real and perceived benefits that consumers want and are willing to pay for and that the challenge for you as a publisher is to find the benefits that [...]

Describe Your Customer…

Whether you are doing sales, marketing, or product development it behooves you to create a general working concept of your “target” customer. This sounds like common sense, but many times we are so bogged down with the day-to-day of running our business, that we don’t take the time to think about who our customer really [...]

How to Compete with Free Software… Part 1

So, there is a free alternative to your software product… The end is here, your business is doomed. Your only option is to close up shop, layoff your employees, and sell all of your office equipment onCraigslist. There is just no way to compete with free – right? Of course not!

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Andy