http://www.sellmoresoftware.com Sell More Software - software marketing strategy, online software marketing, software marketing company Wed, 27 Jan 2010 02:48:37 +0000 http://backend.userland.com/rss092 en Looking for some online tools to help you keep an eye on your competitors... Here is a great resource to scratch your competitive intelligence itch. http://www.bschool.com/blog/2008/50-web-tools-to-keep-tabs-on-your-competitors/ http://www.sellmoresoftware.com/2010/01/50-web-tools-to-keep-tabs-on-your-competitors.html .funnel_breakdown { width: 250px; margin-top: 15px; margin-bottom: 25px; } .label { text-align: left; padding-right: 15px; } .number { text-align: right; } .percent { text-align: right; } .total_label { text-align: left; } .total{ text-align: right; font-weight: bold; } .separator { height: 2px; border-top: 1px solid #a6a6a6; } How do I grow? As software publishers, it is the question which is always on our mind. Of course, there isn't a one-size-fits-all answer, the answer depends on ... http://www.sellmoresoftware.com/2009/12/how-do-i-grow-ask-the-funnel.html In the past, I have always thought of product strategy as simply "solving problems". I recently listened to a podcast on iTunes U in which the guest speaker was Scott Kriens of Juniper Networks. Kriens made a brief comment on the evolution of their product strategy which has ... http://www.sellmoresoftware.com/2009/12/where-is-the-source-of-the-money.html I just read an interesting quote which I thought I would share: "Objectively appraising the comparative strengths and weaknesses of a company's resources and capabilities relative to competitors is difficult. In assessing their own competencies, organizations frequently fall victim to past glories, hopes for the future, and their own wishful ... http://www.sellmoresoftware.com/2009/12/a-warning-about-success-and-busines.html In my recent blog posts, How to Compete with Free (Part 1 and Part 2), I spoke about how to compete with free in terms of differentiation. Differentiation sounds great in a text book, but how does it apply to the small/medium software business that is swamped with development, ... http://www.sellmoresoftware.com/2009/11/how-to-compete-with-free-part-3.html The premise of my “how to compete with free” post was that the best weapon against “free” is a "better" product. I argued that there are real and perceived benefits that consumers want and are willing to pay for and that the challenge for you as a publisher is ... http://www.sellmoresoftware.com/2009/11/how-to-compete-with-free-part-2.html Whether you are doing sales, marketing, or product development it behooves you to create a general working concept of your "target" customer. This sounds like common sense, but many times we are so bogged down with the day-to-day of running our business, that we don't take the time to think ... http://www.sellmoresoftware.com/2009/11/make-better-decisions-by-describin-your-customer.html So, there is a free alternative to your software product... The end is here, your business is doomed. Your only option is to close up shop, layoff your employees, and sell all of your office equipment on Craigslist. There is just no way to compete with free – ... http://www.sellmoresoftware.com/2009/11/how-to-compete-with-free-software.html Welcome to SellMoreSoftware.com. Check back soon for new posts, articles, and more... Andy http://www.sellmoresoftware.com/2009/10/hello-world.html