Andy F. Boyd, MBA

andy@sellmoresoftware.com

Andy is an experienced marketing professional with a knack for recognizing opportunities, defining a strategic mix, then – coupling his marketing expertise with technology – executing the plan to achieve business goals and objectives.

As the marketing manager for a world-renowned developers tool, Andy established a broad set of skills to include: web development/programming, copywriting, graphic design, interactive media, SEO/SEM, email marketing, ecommerce, online marketing, business development, and more. In addition to his broad range of real-world experience, Andy is well grounded in business theory. Andy has built a wealth of knowledge that uniquely qualifies him to help you sell more software.

Expertise in:

• Marketing Strategy & Planning
• Marketing Collateral and Copywriting
• Competitive Research & Analysis
• Shopping Cart/Landing Page Optimization
• E-mail Marketing Strategy and Campaign Management
• User Experience/Usability
• Search Marketing – SEO/SEM/PPC
• Web Development/Graphic Design
• Analytics and Log File Analysis
• Product Strategy
• Affiliate Marketing

The bottom line is Andy can help you meet your goals, with a plan tailored to your specific product and needs.